Sofia Style: Farenah Concept Store

My visit this week to Farenah Concept store in central Sofia provided a cornucopia of visual pleasures and eco-friendly offerings that truly set the standard for contemporary style in Bulgaria's fashion capital.


I was so impressed that Molo seating and wall units are used to keep the space fluid and organic via shifting floor displays and soft-seating solutions.


As a means to create social space and interactive experiences beyond the on-site shopping, the Farenah team had created this ad-hoc coffee and beverage bar out of Nefab packaging cardboard (below). So clever and resourceful.




Farenah showcases some amazing design labels and home luxury goods that are carefully curated in order to build long-term loyalty with their customers and the local fashionistas. Collections by Isabel Marant, Stella McCartney, Lost & Found, Pollini, and 3.1 Phillip Lim - to name a few, are artfully perched along side vintage retro bikes and the most sublime fragrances and organic chocolates.


The interior of this unique concept store was designed by the architect, Tania Glebova, and the clean modern lines provide a perfect shell for the warm offerings within. Do not miss this gem of a design and fashion destination if you come to Sofia, and better yet, let me know if you do visit, as I will gladly meet you there. The upstairs Champagne hall is the coolest and the ideal spot for a personalized fashion show, far away from home.



*Farenah Concept