Cotton: From Blue to Green Drive

My old trusty Levi's donated at Bloomingdale's Soho for COTTON. FROM BLUE TO GREEN.®'s denim drive

COTTON. FROM BLUE TO GREEN.® denim drive.
April 22, 2009 - April 26, 2009 @ Bloomingdale's

Recycle your denim. Celebrate Earth Day with Bloomingdale's. As a result of the COTTON. FROM BLUE TO GREEN.® denim drive more than 100 homes have been built using UltraTouch? Natural Cotton Fiber Insulation made of recycled denim. Bring your clean, old or gently worn jeans to our denim departments. We'll donate them to build houses for those in need. You'll receive a reusable Bloomingdale's Brown Bag as a special token of our thanks.

The denim collected by Bloomingdale's will be recycled through the COTTON. FROM BLUE TO GREEN.® denim drive program and donated to a non-profit organization to assist in their environmentally-responsible building efforts for communities in need.