Source4Style's Upcoming Focus Group Fete
Source4Style 7.21.10 Report from SRmanitou on Vimeo
Source4Style's much anticipated launch is drawing near, and NYC-based eco fashion influencers will be gathering on August 5th for a focus group and summer harvest fete in order to provide feedback on the beta version of this B2B enterprise. Created by model and environmental activist Summer Rayne Oakes, fair trade entrepreneur Benita Singh, and serial entrepreneur Adam Schwartz as a marketplace where designers might source sustainable textiles from more than 25 hand-picked suppliers, there is no doubt that the fashion (and interior design) community is already buzzing with excitement about the impact this long-overdue online resource will make.
"Our market research reveals that designers have difficulty accessing information on sustainable materials and spend more time researching than designing," says Oakes. Source4Style's aim is to facilitate a more cost effective and less time consuming way for designers to source and purchase quality raw materials. For suppliers of sustainable materials, Source4Style will represent a unique platform through which to offer their products to a range of buyers." - Eco Fashion World
So true. My time in Eastern Europe chatting with Yva Schatz's talented fashion design students as well as young Bulgarian fashion designers like Evgeni Petkov (who presented his eco-couture knit gown at EcoChic Geneva last January) definitely has opened my eyes to the challenges that designers everywhere face when trying to identify suppliers for sustainable textiles and new models for shared and affordable sourcing.
Titania Inglis Fall/Winter 2010
Stay tuned for more coverage on the upcoming August 5th event and the launch of Source4Style this fall.
*video courtesy of Source4Style/SRO
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